Privacy Policy for blir.ai
Last Updated: 4 February 2025

1. Introduction

This Privacy Policy explains how blir.ai ("we," "us," or "our") collects, processes, and protects your personal data when you use our AI-powered image editing services (the "Services"). By accessing or using blir.ai, you agree to the terms outlined below.

2. Data We Collect

2.1. Data You Provide

• Account Information: Name, email address, password, and payment details (for paid subscriptions).
• User Content: Images uploaded for editing (e.g., background removal, enhancement).
• Communications: Support inquiries, feedback, or survey responses.

2.2. Data Collected Automatically

• Technical Data: IP address, device type, browser version, operating system, and crash logs.
• Usage Data: Session duration, features used, frequency of access, and interactions with the Services.
• Metadata: Image resolution, file format, timestamps, and geolocation (if enabled).

2.3. Cookies and Tracking Technologies

• See our Cookie Policy for detailed information.

3. How We Use Your Data

PurposeExamplesLegal Basis (GDPR)Service DeliveryProcessing image edits, managing subscriptions, and customer support.Contractual NecessityService ImprovementTraining AI models using anonymized data, fixing bugs, and optimizing UX.Legitimate InterestsMarketing & CommunicationsSending promotional emails (opt-out available).ConsentLegal ComplianceResponding to law enforcement requests, tax reporting.Legal ObligationFraud PreventionDetecting and mitigating unauthorized access or misuse.Legitimate Interests

4. Data Sharing

4.1. Third-Party Service Providers

• Cloud Storage: AWS, Google Cloud (image processing and storage).
• Payment Processors: Stripe, PayPal (transaction handling; we do not store card details).
• Analytics Tools: Google Analytics, Amplitude (usage trends and performance metrics).

4.2. Legal Disclosures

We may disclose data to comply with court orders, government requests, or to protect our rights, users, or the public.

4.3. Business Transfers

In mergers, acquisitions, or asset sales, user data may be transferred as part of the transaction.

5. International Data Transfers

• EU/EEA Users: Data transferred outside the EU/EEA is protected by Standard Contractual Clauses (SCCs).
• California Residents: We comply with the CCPA. To opt out of "sales" of personal data.

6. Your Rights

• Access/Correction: Request a copy of your data or update inaccuracies via your account settings.
• Deletion: Delete your account or specific data (exceptions apply for legal/security needs).
• Portability: Export your images and data in a machine-readable format.
• Withdraw Consent: Opt out of marketing emails or adjust cookie preferences.

7. Data Security

• Encryption: TLS/SSL for data transmission; AES-256 for stored data.
• Access Controls: Role-based permissions for employees and contractors.
• Incident Response: Breach notifications within 72 hours (where required by law).

8. Children’s Privacy

Our Services are not intended for users under 16. We will delete accounts of underage users upon discovery.

9. Updates to This Policy

Changes will be posted on this page with a 30-day notice via email. Continued use constitutes acceptance.

Contact Us: [email protected]

Terms of Service for blir.ai
Effective: 4 February 2025